Social Media Playbooks

Master every social channel for your business

Comprehensive guides for each platform with optimal posting strategies, content types, timing, and tone recommendations tailored to your business type.

Website

Your digital headquarters and conversion engine

Best for:
All businesses
Tone:

Professional & Trustworthy

Frequency:

Continuous updates

AI Optimization (AIO)

Best practices for discoverability in AI-generated content

Best for:
Content creators
Marketers
SEOs
Tone:

Innovative & Technical

Frequency:

Continuous optimization

LinkedIn
LinkedIn

B2B networking and thought leadership platform

Best for:
B2B
SaaS
Consulting
Tone:

Professional & Educational

Frequency:

2-3 times per week

Facebook
Facebook

Community building and brand awareness

Best for:
Local businesses
E-commerce
Consumer brands
Tone:

Friendly & Engaging

Frequency:

1-2 times per day

Instagram
Instagram

Visual storytelling and brand aesthetics

Best for:
Fashion
Food
Travel
Lifestyle
E-commerce
Tone:

Creative & Aspirational

Frequency:

1-2 times per day

TikTok

Short-form video content and viral potential

Best for:
Gen Z
Entertainment
Fashion
Food
Education
Tone:

Authentic & Trendy

Frequency:

1-3 times per day

X (formerly Twitter)

Real-time conversations and news sharing

Best for:
Tech
News
Politics
Personal brands
Tone:

Conversational & Timely

Frequency:

3-5 times per day

YouTube
YouTube

Long-form video content and educational material

Best for:
Education
How-to
Product demos
Entertainment
Tone:

Educational & Entertaining

Frequency:

1-2 times per week

Google Business Profile

Optimize your local presence and attract more customers

Best for:
Local businesses
Service-based businesses
Brick-and-mortar
Tone:

Helpful & Trustworthy

Frequency:

1-2 times per week

Reddit
Reddit

Engage with niche communities and build authentic brand presence

Best for:
Niche products
Tech companies
Gaming
Tone:

Authentic & Community-focused

Frequency:

Varies by subreddit

Discord

Community building and real-time engagement

Best for:
Gaming
Tech communities
Online courses
SaaS
Tone:

Casual & Community-focused

Frequency:

Daily engagement