Facebook
Community Platform

Facebook Playbook

Master Facebook marketing for community building, brand awareness, and customer engagement. Learn optimal posting strategies and content creation techniques.

Best Frequency

1-2 times per day

Best For

Local businesses, E-commerce, Consumer brands

Tone

Friendly & Engaging

Optimal Posting Times

Post when your audience is most active to maximize engagement and reach.

Thursday
Highest
8:00 PM - 9:00 PM
Friday
High
3:00 PM - 4:00 PM
Wednesday
High
3:00 PM - 4:00 PM
Sunday
Medium
7:00 PM - 8:00 PM
Saturday
Medium
12:00 PM - 1:00 PM

Content Types & Strategies

Diversify your content to keep your audience engaged and maximize your reach.

Behind-the-Scenes
High

Show your company culture and daily operations

Examples:

  • Team photos
  • Office tours
  • Work processes
  • Employee spotlights
2-3 times per week
Customer Stories
Very High

Share testimonials and success stories

Examples:

  • Customer reviews
  • Case studies
  • Before/after
  • User-generated content
Weekly
Product Showcases
Medium

Highlight your products or services

Examples:

  • Product demos
  • Feature highlights
  • New launches
  • How-to videos
2-3 times per week
Live Videos
Very High

Real-time engagement with your audience

Examples:

  • Q&A sessions
  • Product launches
  • Behind-the-scenes
  • Events
Weekly
Educational Content
High

Share valuable information with your audience

Examples:

  • Tips and tricks
  • Industry insights
  • How-to guides
  • Expert advice
Weekly
Community Engagement
Very High

Foster relationships with your audience

Examples:

  • Polls and questions
  • User-generated content
  • Community challenges
  • Interactive posts
Daily

Business-Specific Strategies

Tailored recommendations for different business types and their unique Facebook marketing needs.

Local Businesses

Focus Areas:

Community engagement, local events, customer testimonials

Recommended Tone:

Friendly and community-focused

Posting Frequency:

1-2 times per day

E-commerce

Focus Areas:

Product showcases, customer reviews, shopping tips

Recommended Tone:

Engaging and helpful

Posting Frequency:

1-2 times per day

Consumer Brands

Focus Areas:

Brand storytelling, lifestyle content, user-generated content

Recommended Tone:

Relatable and aspirational

Posting Frequency:

1-2 times per day

Service Businesses

Focus Areas:

Expert tips, client success stories, industry insights

Recommended Tone:

Professional and approachable

Posting Frequency:

1-2 times per day

Best Practices

Follow these guidelines to create engaging Facebook content that builds community and drives results.

Do's
  • Use high-quality images and videos
  • Post at optimal times (Thursday-Sunday)
  • Engage with comments within 2 hours
  • Use Facebook Live for real-time engagement
  • Share user-generated content
  • Create interactive posts (polls, questions)
  • Use relevant hashtags (2-3 per post)
  • Tell stories that connect with your audience
Don's
  • Over-promote your products
  • Use overly formal language
  • Ignore comments and messages
  • Post too frequently (more than 2 times per day)
  • Use generic stock photos
  • Share controversial content
  • Use too many hashtags
  • Forget to respond to negative comments

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