Cheat Sheet
Social Media Hashtags Guide
Complete guide to hashtag usage across all major social media platforms. Learn when to use hashtags, optimal counts, and platform-specific strategies to maximize your content's reach and discovery.
| Platform | Use Hashtags? | Ideal Count | Priority Use |
|---|---|---|---|
| ✅ Yes | 3–5 | Discovery + categorization | |
 LinkedIn | ✅ Yes | 2–5 | Topical + professional audience targeting |
| TikTok | ✅ Yes | 3–6 | FYP visibility + trend surfacing |
| YouTube | ✅ Yes | 1–3 | Shorts + topical discovery |
| ⚠️ Rarely | 0–2 | Low impact, use for brand/event if needed | |
| X (Twitter) | ⚠️ Rarely | 0–2 | Use only for events or trending topics |
| Threads | ❌ No | 0 | Keyword relevance over hashtags |
| ⚠️ Optional | 0–3 | SEO-focused discovery | |
| ❌ No | 0 | Keyword relevance over hashtags |
High-Impact Platforms
- • Instagram: Essential for discovery and reach
- • LinkedIn: Professional networking and thought leadership
- • TikTok: Critical for FYP visibility and trends
- • YouTube: Important for Shorts and topic discovery
- • X (Twitter): Events and trending conversations
Low-Impact Platforms
- • Facebook: Minimal hashtag impact, focus on engagement
- • Threads: Keywords matter more than hashtags
- • Pinterest: Optional, SEO-focused approach
Hashtag Best Practices
✅ Do's
- • Research trending hashtags in your niche
- • Mix popular and niche hashtags
- • Use platform-specific hashtag strategies
- • Monitor hashtag performance
- • Keep hashtags relevant to your content
❌ Don's
- • Don't overuse hashtags (follow platform limits)
- • Avoid irrelevant or spammy hashtags
- • Don't copy hashtags without understanding them
- • Avoid using banned or problematic hashtags
- • Don't ignore platform-specific best practices
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