Must-have assets to convert awareness into pipeline in 2025
| Asset Type | Purpose | Where to Use |
|---|---|---|
| Hero Landing Page | Core pitch + social proof | Website, campaigns, ads |
| Product Explainer (60s video or GIF) | Instant understanding | Home, social, email, demo intro |
| Comparison Page | "Why us vs them?" clarity | Organic SEO, sales conversations |
| ROI Calculator | Quantifies value | Sales, gated lead gen, outbound reply link |
| Use Case Pages | Tailored by persona/industry | Landing pages, ads, sales links |
| Case Study (1-pager) | Build trust + proof | Sales enablement, LinkedIn, PDF attachments |
| Interactive Demo / Walkthrough | De-risks signup | Website CTA, outbound response |
Your GTM Co-pilot can help you create, repurpose, and deploy assets that turn awareness into pipeline.