What to publish, how often, and where — based on team size and goals.
| Channel | Min Frequency (Lean Team) | Ideal Frequency (Growth Mode) | Notes |
|---|---|---|---|
| LinkedIn (Company) | 2x / week | 4–5x / week | Mix culture, insights, and product proof |
| LinkedIn (Founder/Team) | 1x / week | 3x / week | Key for trust-building and organic reach |
| Email (Newsletter) | 1x / month | Weekly | Focused, non-fluffy value. Segment early. |
| Blog Posts | 1x / month | 2–4x / month | Evergreen and SEO power. Use pillar-topics. |
| X/Twitter | 3–5x / week | Daily | Thought-leadership and engagement testing |
| TikTok/Shorts | 1x / week | 3x / week | Only if you have visual content hooks |
| Landing Page Tests | Monthly | Weekly | Rapid test headlines, CTA, proof assets |
Your GTM Co-pilot can help you build a content calendar, automate scheduling, and optimize your publishing for maximum impact.